Editor’s note: This post was originally posted at Pink Ink Studios February 10, 2010.
Do you have a Facebook Fan Page for your photography business? If you don’t, you’re missing out on a great (free) marketing resource.
If you already have a Fan Page set up, scroll down to section 2.
Creating a Facebook Fan Page
To create a Facebook Fan Page, you’ll need to login to your Facebook account. There will be an “Ads and Pages” link in your left sidebar. Click on that link (see right).
Next, click on the “create page” button on the upper right-hand side of the page (see below).
From there, you’ll choose a category under “Local” and then name your page.
Yay! Now you have a Facebook Fan Page! But you’re not done yet…
Using Facebook to Market Your Photography Business
Once you have your Facebook page set up, you need to maintain it! If you don’t, you’re letting a valuable resource go to waste.
Upload your logo or a recent photo as the page’s profile picture for branding purposes. Next, edit your information, including all of your contact information. Be sure to include your business’ phone number, Web site url and a brief description of your business, including your location and specialization area(s).
After you’ve updated all this information, the next thing you should do is invite your family, friends and clients to become a fan of your business. You should advertise your Facebook page on your Web site, blog, Twitter and other marketing pieces. Don’t forget to become a fan yourself!
Maintaining your Facebook Fan Page
Facebook’s unique system allows users to share images or photo galleries with each other – both on the site and via e-mail. Your business’ fan page could go viral if you do things right.
First, make sure you update the page regularly. Aim to update it at least 3-4 times a week (GOAL: 5 days/week). Post links to blog posts, slideshows or articles of interest. You can also update the page by posting questions for your clients, or even some clothing suggestions, as Holly McCaig Seniors did last week:
But, by far the most important thing you should do with your Facebook Fan Page is post pictures! Create photo galleries for each session (post your favorite 10-15 images). If you are “friends” with your clients, you can tag them in their photos. Then, their friends will see they were tagged in a photo. It’s free advertising!
For some more helpful tips, visit: ezinearticles.com, Black Star Rising and Mashable.
Become a fan of Pink Ink Studios on Facebook!
Amy Kant is a designer at Pink Ink Studios, a web designer and a social media enthusiast. Follow her on Twitter: @amykant or visit her Web site www.amykant.com.
