Digital communications and marketing project manager experienced in branding, graphic design, social media strategy and engagement, website development and content production. Highly-skilled writer and editor; able to produce content for multiple platforms quickly.
Skills & Tools
Adobe Creative Suite (Acrobat, Audition, Dreamweaver, Illustrator, InDesign, Lightroom, Photoshop and Premiere); Content Management Systems (Titan and WordPress); Social Media (Facebook, Instagram, LinkedIn, Twitter and YouTube); Media Monitoring/Analytics (Google Analytics, Meltwater, Sprout Social).
Webmaster & Acting Marketing Manager • Milwaukee Public Schools • 2014 – present
Oversees the district’s design, digital, multimedia and marketing strategies. Manages projects from conception to completion, working collaboratively with internal and external partners to understand objectives, establish timelines and ensure successful implementation.
Produces, edits, standardizes and ensures the timely delivery of website content. Develops standards, guidelines and procedures for digital publishing and search engine optimization. Uses analytics and search data to develop annual digital communications and social media plans. Creates and manages digital media professional development curriculum, serving as both online and in-person instructor for two courses. Responsible for training more than 400 staff members in Titan, the district’s CMS. Works with a variety of stakeholders to define scope and deliverables for digital and creative projects. Works collaboratively with senior managers to develop materials for public facing website and employee intranet.
Chosen to lead the district’s brand experience and graphics refresh portfolio of projects in 2017. Manages large-scale implementation of marketing and recruitment efforts along with the strategic placement of advertisements with an annual budget of up to $300,000. Negotiates advertising rates and contracts with vendors. Works with vendors to identify and target appropriate audiences for all advertising efforts. Developed a marketing toolkit in 2018 featuring templates, marketing calendars, and SOPs so schools and departments could create their own materials while adhering to the district’s brand.
Web Communications Specialist • Milwaukee Public Schools • 2011 – 2014
Created easy-to-update school websites for the district’s 150+ schools. Trained school-based staff to manage websites and social media accounts. Managed social media presence and transformed the district’s digital communications. Developed SOPs for digital content management and social media. In 2014, chosen to project manage the overhaul of district’s public-facing website and employee intranet with a budget of nearly $500,000.
Digital and Social Media Producer • WITI-TV FOX 6 News • 2006 – 2011
Responsible for the launch, development and management of social networking presence, driving digital brand awareness, engagement and traffic. Implemented interactive media strategies, including live streaming video and chat for special events. Worked with digital editorial team to manage daily production of the site and determine future strategy. Created compelling online news content, with a focus on SEO. Conceptualized and produced creative and interactive web material using HTML, CSS and a variety of web applications. Built microsites for sales clients. Developed employee intranet using WordPress.
University of Wisconsin – Milwaukee
Bachelor of Arts in Journalism and Mass Communications, Print Journalism Emphasis
Leadership & Volunteer
Regional Collegiate Coordinator for New Chapters • Alpha Gamma Delta • 2006 – present
Provide energetic leadership focused on coaching and supporting the growth and development of a newly-established collegiate chapter. Responsible for the day-to-day leadership, in conjunction with the volunteer specialists and staff that support the chapter, for the chapter’s overall growth and development.
Previously served as: Chapter Advisor, Alumnae Chapter President, Member Development Advisor, Alumnae Chapter Editor, and Sisterhood Advisor.
Chief Marketing Officer & Board Member • Paxton Andrews Foundation • 2012 – 2014
Managed all marketing, communications, media relations, merchandise design and sales, and graphic design efforts for the Foundation. Within the Foundation’s first 18 months, the foundation had raised more than $50,000 for pediatric cancer research and family support. Developed the Foundation’s website and comprehensive communications plan. Led the design, development and execution of all communications efforts, including working with the San Diego Chargers to create digital and traditional creative assets to be used during a game against the Dallas Cowboys, and in the team’s game day magazine.
Honors and Awards
- All-Star (2017, 2018)
Wisconsin School Public Relations Association
- Award of Excellence (2012, 2013, 2016)
- Award of Merit (2012, 2013, 2015, 2016)
- Friend of WSPRA (2014)
Wisconsin Broadcasters Association
- Award for Website/Best Use of Contributions (1st Place, 2010)
- Best Website Focused on Journalism (2nd Place, 2010)
- Best Online Election Coverage (2nd Place, 2010)
- Best Use of Social Media (3nd Place, 2010)
Milwaukee Press Club
- ABest Investigative Report or Series (2009)
Chicago / Midwest Emmy
- Nomination for Best Business/Consumer Report (2008)